Production Services is about helping you produce quality content for your website, marketing campaign or print promotion. Content has more than an esthetic role on your website. It should be used to increase the value and improve search engine optimization of your site. Content should also enhance the user's experience and motivate them to take action.
Content for your website should be original, informative and creative. Be consistent with your brand and take advantage of the multi-media capabilities of the Internet to connect with consumers and effectively communicate your message.
Video
Adding video to your website is beneficial in many ways. People love to watch videos! YouTube is now the second largest search engine in the United States. That's more than Yahoo and Bing, and it's still growing.
Now consider that most consumers prefer to feel as though they are doing business with a person instead of a "business". Video allows you to introduce yourself and your business to consumers with a personalized message. But there's no need to stop there. Also include informative or "How to..." videos, holiday greetings and special event messages, or video testimonials (a powerful marketing tool). Create your own video channel to attract new consumers and establish customer loyalty.
There are numerous websites where you can submit your videos to increase exposure. The video to the left is one that I created for Website Marketing Charlotte. Instead of publishing it on this website, I have embedded a link from a site it was uploaded to.
Another advantage to including video on your website, especially your home page, is that it will increase visit duration and decrease bounce rate (two factors that affect search engine organic ranking). If optimized properly, your video may even appear in organic listings for relevant keywords and phrases.
Much like video, photographs can enhance your communication with consumers and add interest to your website. Sites without photos tend to be viewed as boring, experience shorter visit durations and higher bounce rates. Regardless of business type, add a few relevant photos to each page.
Use photographs to show your business, products, services or employees, and as a tool to motivate the consumer. If you blog, use photos that are relevant to your discussion. Depending on your type of business, you may consider including photos of your customers (with their permission).
Photos also provide you with an additional component to optimize your webpage. But keep load time in mind (it influences your search engine organic rankings). Format your images using the smallest possible file size while maintaining the quality you need.
Images are produced based on your specifications within most standard categories of photography, including professional headshots and CG (computer graphics).
The technology and use of three dimension digital art, also referred to as CG (computer graphics), has increased in cinema, television, photography, advertising and even illustration during the past decade. You can use it to add interest and enhance consumer communication on your website or in other digital presentations.
The versatility of 3D art ranges from cartoon to photo realism. Sometimes the two continuums are combined to create a memorable visual experience. The possibilities, pardon the adage, are limited only by imagination.
What can you do with 3D digital art? Perhaps a better question is what can't you do. Here are a few uses:
• exclusive graphics, art and animation
• story book illustrations
• graphic art novels
• custom print advertisements
• video marketing
• CD and book covers
• business cards, postcards, flyers and posters
• merchant catalogues and restaurant menus
• special event invitations
• and more!
3D digital art is produced based on your specifications with some stock availability.
Contract images and animation are exclusive to purchaser.
"One day the absurdity of the almost universal human belief in the slavery of other animals will be palpable. We shall then have discovered our souls and become worthier of sharing this planet with them."
Martin Luther King, Jr.
