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Internet Marketing Quick Support Services |
Quick Support provides one-time services such as Competitive Analysis, Website Optimization, Small Business Internet Marketing Starter Package, and Online Consulting. These services are designed to help you establish a quick and solid foundation for your Internet presence, prepare for an marketing campaign, and provide one-on-one consultation prior to or during your Internet marketing campaign.
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Internet Marketing Starter Package |
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Perhaps you have just opened a new business and you're interested in establishing an Internet presence, but aren't ready to proceed full-on with an aggressive marketing campaign. Or maybe you have an existing business, but lack any productive Internet presence. This package is for you.
I designed this package for the local small business that wants to take advantage of Internet marketing, but either can't afford or isn't interested in a full campaign. It's diverse, it's versatile, and you can use it to effectively grow your business. In fact, I begin almost every marketing campaign with it to produce quick results. |
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With my Internet Marketing Starter Package, your business is listed and optimized with the most productive local business directories. I then teach you how (or I can do it for you) to use these directories to communicate with your customers -- privately and publicly; add photographs, videos, a business blog, a detailed business description, up-to-date information, history, and specialties; announce special offers and upcoming events, take advantage of valuable word-of-mouth advertising through customer reviews and "check-ins", track how many people view your business page; and build opt-in business-to-business relationships.
Use this package to attract new consumers, motivate additional purchases from existing customers, and build customer loyalty.
That's a lot for the price because once your package is set up, it's absolutely free! There are no recurring or additional fees. Every technique included in the Starter Package is cost free!
Why wait? This is the most complete
and productive Internet Marketing Starter Package available.
New Business Package Purchase Information |
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Website Optimization (aka Search Engine Optimization or SEO) |
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Website Optimization is underestimated by some and overestimated by others. The reality is if you want your website to appear in major search engine organic results, then it must be optimized for your keywords. If you want your website to convert browsers to buyers, then it must be optimized for user experience.
The most common search engine problem with small business websites is "a failure to communicate". You or I may view the site and instantly recognize that it's about a local plumbing service. However, the website fails to communicate that message to search engines. If a search engine doesn't have an accurate definition of your website, how do you expect it to refer consumers who are searching for your products or services? |
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| The average website offers several opportunities to not only tell search search engines what your business is about, but also why it is the best answer to consumer's search queries. Proper search engine optimization can be tricky. Too little is ineffective and too much can be interpreted as spam. |
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Now let's say that your website is optimized for search engines and you're getting traffic, but traffic is not converting to sales. It could be that your site is not optimized for buyers keywords, or it could be that it's not optimized for user experience. "User experience" is a phrase not often included in SEO, but is just as important as search engine optimization. The bottom line, the reason your website exists, is to generate sales. What's worth more to you: a site with 25 visitors who purchase or a site with 1000 browsers?
Website optimization begins with a detailed evaluation and report that includes general page properties and main on-page factors that influence your rankings. Once the search engine evaluation is complete, the site is reviewed a second time to evaluate user experience. I offer two support options:
Option #1 is the most economical package if you have a webmaster or prefer to do-it-yourself. I perform a comprehensive review of your website and provide you with a detailed report including recommendations to optimize your site for search engines and user experience based on relevant keywords or phrases.
Option #2 is the same as #1, except I perform the adjustments to your website.
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Want to see how search engines view your website?
Enter your site's URL and I'll send you a report.
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| How Do You Know If Your Website Is Optimized? |
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That's a good question with a simple answer. Business owners often make the assumption that website optimization was included in development. It seldom is. Even if development included optimization, being an excellent developer doesn't necessarily translate to knowing how to effectively optimize your website for business type and keywords.
To find out if your website is optimized, enter your URL (website address) in the form above and I will send you a free report of how search engines view your site. Notice that I didn't request your keywords. Instead, I will tell you the keywords that search engines are identifying on your site so you can see if they are what you intended and their prominence.
Website Analysis and Optimization Purchase Information |
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Competitive Analysis |
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One of the first steps to a successful marketing campaign in any media is accessing the strengths and weaknesses of competition. The Internet is no exception. An online competitive analysis provides you with an assessment of current and potential competitors based on relevant keywords and phrases. It not only identifies your primary competitors, it analyzes their marketing strategy for vulnerabilities that you can exploit and use to your advantage.
My analysis report includes your top 4 current or potential competitors. It contains both offensive and defensive strategic context through which to identify opportunities and threats. |
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| What's Included in a Competitive Analysis |
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• age, page rank, Alexa rank and registrar of competitor's domains
• evaluation of structure and content of their websites
• trend of search queries in past 12 months
• number of keywords that rank in Google's top 20 organic results
• estimated number of visitors from first 20 Google search results
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• analysis of their Internet marketing strategy
• analysis of quantity and quality of their backlinks
• listings in prominent business directories
• accessment of their online reputation
• report of what is neeeded to top your competition in search engine results |
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Most often a competitive analysis will reveal a weakness in your competitor's Internet marketing strategy. Knowing their weakness and developing your own strategy to take advantage of their vulnerability will save you both time and money. In short, a competitive analysis allows you to concentrate your efforts where they will be most productive.
Competitive Analysis Purchase Information |
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Consulting Services |
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Do you need help with your digital media marketing strategy? Is your Internet marketing campaign non-productive? Do you have a problem with your online reputation (yes, it is important!). I am available to provide professional consulting services to your small business.
Whether you want to learn how to benefit from social networking, move your website up in search engine results, or find an affordable and effective way to promote your business online, I can provide you with competent one-on-one guidance and instruction.
My first preference is to meet with you in person. When that's not possible, I'm available via live video conference to help you achieve your marketing goals. For more information, please contact me at 704-918-8369. |
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